F&I and Showroom, July 2016
ISTOCKPHOTO COM WAVEBREAK www fi magazine com 20 F I and Showroom July 2016 T Todays dealerships are connected not Tony Soprano connected but connected to their customers employees OEM brands and to the communities they serve Unfortunately dealerships are also connected to predators that would like nothing more than to get into their systems to access valuable data about their customers and employees as well as intimate details about the dealers and their businesses The Whos data is it anyway debate between dealers third party vendors and DMS providers may not be as intense as it was back in 2007 but the issues involved remain just as critical The reason is data drives virtually every solution used to manage todays connected dealership challenging both manufacturers and dealers to maintain data centers of clean and current customer employee finance and vehicle data The problem is dealers often have third party vendors connecting and pulling that data sometimes multiple times a day from their DMS including legitimate partners like OEMs and authorized vendors of CRM and merchandizing systems as PROTECTION Retail expert says the more dealers carve out their place in the Digital Age the more their proprietary and customer data becomes a legal and financial liability to their dealership BY DAVID NATHANSON TECHNOLOGY ASSET
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