F&I and Showroom, January 2016
www fi magazine com 30 F I and Showroom January 2016 FINANCE INSURANCE Wish finding the right employee was always this obvious It can be Search qualified resumes and post your job today GF07 10 halfHrzw www auto dealerjobfinder com ing the sale your customers will pick up on that and respond negatively That doesnt mean you should never think about the sale But you need to focus on your customers likes and dislikes first and foremost Get them talking by asking them questions relevant to the paperwork being completed as well as questions pertaining to their driving habits Finally demonstrate a sense of urgency to get things done The more interested you appear to your customers the more relaxed theyre likely to be They may even share past experiences that will lead to more sales 3 BE TRANSPARENT People can smell you know what from a mile away so dont fake it If you were trained to use smoke and mirrors to sell F I products forget it Just be upfront honest and ethical and you will reap the rewards Remember you cant just act transparent You have to ISTOCKPHOTO COM PUHHHA ISTOCKPHOTO COM PHOTO_ CONCEPTS
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