F&I and Showroom, Industry Summit 2015

48 F I and Showroom Industry Summit 2015 IndustrySummit com WEDNESDAY SEPTEMBER 9 2015 continued 10 40am 12 00pm SF UVR Session How to Avoid a Federal or State Advertising Enforcement Action The Rules for Text Messages Online Ads Radio TV and Social Media Versailles 1 The auto industrys foremost expert on the laws and regulations as they apply to the auto and finance industry will discuss the heightened focus on dealer infractions by the FTC and states Attorneys General and how dealers can avoid inadvertently running afoul of the law and becoming a target of their investigations Presenter Thomas B Hudson Esq Hudson Cook LLP 12 00pm 1 00pm Lunch Served Paris Foyer Sponsored by 12 00pm 6 00pm Shoe Shine Paris Foyer Sponsored by 1 00pm 2 00pm SF UVR Concurrent Sessions Why Direct Response Advertising is So Different and So Cost Effective for Auto Dealer Compared to General Media Versailles 1 Learn from the marketer of the George Foreman Grill the differences between general market or media advertising mainstream and direct response advertising and why dealers are able to cut their ad budget substantially with direct response Presenter Anna Hildebrandt DealerStrong Raul Vazquez Focus Inc Dealer Panel What it Takes to Excel in SF Tiers 3 4 and No Score Versailles 4 An interactive discussion with dealer panelists who are excelling in deep subprime Discussions will center around why they succeed where others fail the types of vehicles that the dealers are selling where they are able to buy them the finance companies that they are using Moderator Shawn Foster DealerStrong Panelists Joe Battista Auto Giants Mike Struble Walt Sweeney Ford Sterling McMillan Planet Mitsubishi 1 00pm 4 35pm Tech Talks Champagne Ballroom These lighting round sessions will open with a special keynote presentation from Sean V Bradley founder and CEO of Dealer Synergy and author of Win the Game of Googleopoly Unlocking the Secret Strategy of Search Engines At the conclusion of Seans address representatives from todays leading software companies will have 15 minutes each to demo their software tools and provide attendees with insider tips and shortcuts to key features equipping these solutions 1 00pm 1 55pm Sean V Bradley Dealer Synergy 2 00pm 2 15pm Jim Maxim MaximTrak Technologies 2 20pm 2 35pm Roger Hilterbrandt F I Express 2 40pm 2 55pm Ronda Lewis Dealertrack Technologies 3 00pm 3 15pm Thomas Elliott StoneEagle 3 20pm 3 35pm Ron Greer Provider Exchange Network 3 40pm 3 55pm Ed Pontis Reynolds and Reynolds 4 00pm 4 15pm Matt Orlando RouteOne 4 20pm 4 35pm John Chaffin MakeMyDeal 2 15pm 3 30pm SF UVR Concurrent Sessions Hiring Training and Retaining Talent for Higher Profitability Versailles 1 Harlene Doane COO DealerStrong outlines the high cost of employee turnover best practices for hiring ongoing training and what it takes to retain the talent you need to succeed and do it more profitably Presenter Harlene Doane DealerStrong Dealer Panel Best BDC Practices in Top Performing Dealerships Versailles 4 BDC Trainer Wendy Reeves moderates a panel of top performing dealerships for an interactive audience discussion about what it takes to work a high volume of leads and turn them into appointments that are kept in your showroom at benchmark levels Moderator Wendy Reeves DealerStrong Panelists Josh Elswick Farris Motor Company Echo Mayo Premier Auto Centers 3 45pm 4 45pm SF UVR Concurrent Sessions Whos Who in Special Finance Whos Hot and Whos Not Versailles 1 Special Finance expert Greg Goebel leads his renowned and interactive annual discussion of the trends among the five subprime credit tiers and three niches In this session Greg Goebel will dive deep into the finance company trends emerging in special finance Whos buying what and at what profit as well as what the benchmark transactions look like You might be surprised at what you are missing Presenter Greg Goebel DealerStrong 7 Great Ways to Generate High Quality Subprime Prospects Versailles 4 Subprime prospects comprise a huge portion of the market and they are looking to buy Are you using every available avenue to draw these prospects to your dealership Attend this session and learn how to leverage multiple websites and soft pull technology correctly qualify prospects with invaluable prescreening tools aggressively market through direct mail utilize trigger leads 3rd party leads leads already in your system and much much more Dont let these great prospects get away Attend this session and immediately increase your subprime leads and sales Presenter John Palmer ProMax Unlimited and ProCredit Express